Virtually every business needs good web design. Without it, it’s almost impossible to reach out to your audience, sell your services, and generate revenues.
However, not all web design is created equal. Some are better than others.
In this post, we explore the topic of responsive web design? What is it, exactly? And why do you need it?
Responsive Web Design: A Definition
Responsive web design is a type of web design that adapts to how the user accesses it and uses it. It’s able to accommodate variations in things like device screen size, orientation and platform.
Having responsive web design in this day and age is vital. That’s because there is a vast ecosystem of devices and operating software out there. Some people will be accessing your website via a traditional Windows desktop computer, while others will be doing it on their Apple iPads. You need a web design that can provide a delightful user experience on both.
In responsive web design, the scripts that run the page dynamically change depending on the device the user is on. Different scripts run, for instance, whether a user is surfing your pages on a desktop compared to their phone. Dynamic web design can change the layout of your site in real-time to accommodate changes in screen orientation, meaning that your pages look great, even if the user shifts their smartphone from portrait to landscape.
How Responsive Web Design Actually Works
Responsive web design relies on Cascading Style Sheets (CSS). In your rounds on the internet, you’ve probably come across CSS before. It’s a type of programming that allows you to program different style properties into web pages, allowing them to accommodate things like size, resolution, colour capability and orientation.
How to check if your website is responsive
You might not know up front whether your website is responsive or not. However, checking is actually surprisingly easy.
Do the following:
- Open your Google Chrome browser
- Navigate to your published website URL
- Hold Ctrl + Shift + I to open the Chrome DevTools suites
- Press Ctrl + Shift + M to access the device toolbar
- View your page in a range of formats, including desktop, tablet and mobile
As you play with these tools, you’ll get a sense of whether your website uses dynamic web design or not. Viewing pages should feel natural, and everything should resize according to the requirements and orientation of the device.
To check the SEO status of the mobile version of your site, you can use Google’s Mobile-Friendly Test service. This gives you a readout telling you if your site is optimised for mobile or not. You can also approach a WordPress agency.
Why Responsive Web Design Matters To Businesses
Responsive web design matters to businesses for the following reasons:
- It negates the need for redirects to mobile sites (which can irritate users and harm their experience).
- It allows you to build optimal websites per device, increasing your conversion rates across all platforms.
- It lets your site look its best across all devices, whether the user is accessing it via an Apple TV or a Samsung smartphone.
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